Barnfield Dental Studio

A couple of months ago we begun a marketing campaign around tooth whitening. We started off with emails and have had some fantastic results - it was a resounding success!

•    39 tooth whitening appointments booked directly from the email campaign
•    Comparing the costs of the campaign to the additional revenue from patients targeted directly, we made an additional £91 to every £1 spent

…And we didn’t put up any posters in the practice because we wanted to see how effective the campaign would be on its own. In future, we will enhance it further by having posters on display.

We have recently invested in SOE's campaign plus which is their marketing package. The lovely things is, that you can have it completely personalised to your needs and set up to run automatically. We are mostly a family run practice and I believe we will scare our existing clientele if we campaigned too heavily.... So we have decided to set it up so that all our NHS patients will receive a happy birthday email. All our private patients will receive a happy birthday postcard with a free hygiene session for themselves and for an unregistered friend.

For the 1st time ever we have been able to increase our Google reviews! Previously we had not had any reviews left over the past 6 months even though we asked for reviews in the practice and even personally phoned to request.

Within two days of setting up automatic reviews with Online Reputation Manager we had three 5 star Google reviews!!! How marvellous! And even better, we don't have to do anything. We had it set up by Reputation Manager so that our patients will only receive a request once a year (we do not want to harass our lovely patients) and we also have the ability to manually switch it off in a patient's file if they should wish not to receive email correspondence of that nature!

I can't tell you how thrilled I am....

Very excited about Campaign +… seems to be an extremely easy and cost effective way of personalising our marketing contact and awareness with patients. Really looking forward to seeing what the impact will be. Implementation planned for April time! Everyone really on board now with using workflow but we have decided to have monthly training sessions with reception to make sure we are always on the same page (using the system correctly and trying to learn about all the various short cuts from each other. Session booked for mid March! Will keep you posted.)

We have started to notice that we are getting a lot of reviews on kiosk but the patients did not necessarily post the reviews when they were contacted via email afterwards. We spoke to the SOE team about reputation manager (who were very helpful!) and we are in the process of automating the review system (in other words, when a patient has been in for an exam, they will automatically get an email to ask them to post a review without us getting involved in it during surgery/ reception time). However, we are setting this up so that they will only be asked once a year to post a review for us so that it does not seem like we harass them. We are hoping that more reviews will directly be posted online; specifically google to enhance our online profile.

An issue which has concerned me was being on page three of google search! We have now set up reputation manager…

This gives us the opportunity to get reviews on our iPads from patients at reception or in surgery and then an email will then be sent to the patient to ask them if they will post it on either Facebook, NHS choices or Google… The system is still a work in progress but I am happy to say that we have jumped to page 1 of google search within a month of using the reputation manager.