Barnfield Dental Studio

Located in a leafy lane just off Exeter city centre, Barnfield Dental Studio is an award-winning mixed dental practice; co-owned by husband and wife team of dentists. Follow Dalene Theunissen and husband Ruan Kriel's journey as they embark on making the switch to Software of Excellence and begin their journey to greatness

View their journey

Month 11 - The success of our tooth whitening campaign!

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Dalene Theunissen

A couple of months ago we begun a marketing campaign around tooth whitening. We started off with emails and have had some fantastic results - it was a resounding success!

•    39 tooth whitening appointments booked directly from the email campaign
•    Comparing the costs of the campaign to the additional revenue from patients targeted directly, we made an additional £91 to every £1 spent

…And we didn’t put up any posters in the practice because we wanted to see how effective the campaign would be on its own. In future, we will enhance it further by having posters on display.



Month 11 – Still needing a focus on cancellations

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