Month 11 - The success of our tooth whitening campaign!

A couple of months ago we begun a marketing campaign around tooth whitening. We started off with emails and have had some fantastic results - it was a resounding success!

•    39 tooth whitening appointments booked directly from the email campaign
•    Comparing the costs of the campaign to the additional revenue from patients targeted directly, we made an additional £91 to every £1 spent

…And we didn’t put up any posters in the practice because we wanted to see how effective the campaign would be on its own. In future, we will enhance it further by having posters on display.