Month 8 - Introducing patient marketing

We have recently invested in SOE's campaign plus which is their marketing package. The lovely things is, that you can have it completely personalised to your needs and set up to run automatically. We are mostly a family run practice and I believe we will scare our existing clientele if we campaigned too heavily.... So we have decided to set it up so that all our NHS patients will receive a happy birthday email. All our private patients will receive a happy birthday postcard with a free hygiene session for themselves and for an unregistered friend.